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Ponceau 4R, also known as Red No. 40, is a synthetic azo dye that is commonly used as a food coloring. It has a bright red color and is approved for use in the United States, Canada, and the European Union. In the cosmetics industry, Ponceau 4R is used as a colorant to add vibrant hues to lipsticks, blushes, eyeshadows, and other makeup products. It is known for its stability and compatibility with other ingredients, making it a popular choice among manufacturers.

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